Sir Jonathan Ive – the Creative Process

I love this quote about the creative process from Sir Jonathan Ive, Apple’s Chief Designer from this interview.

“And you can have this barely formed thought and then suddenly something does actually exist. Then that thought that is so tentative and so fragile normally becomes a tentative discussion and you’re trying to bring body to the thought with words. Generally what happens is that’s a conversation between a couple of people and is exclusive.”
“And then you start to draw to try to describe and develop this fragile idea. Then a remarkable thing happens at the time you make the first object, the time that you actually give form and dimension to the idea. In the whole process, that’s the one point where the transition is the most dramatic and suddenly you can involve multiple people. It brings focus and it can galvanise a group of people, which is enormously powerful.”

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